So I promised you that you wouldn’t have to spend any money doing this. I am going to assume you will at some point take out online ads and if so, this will save you money.
Today, we talk about Facebook Business Manager and Google Adwords. Now Facebook owns Instagram and Google owns Youtube (and other stuff) so don’t let the names of these ad websites fool you, as they are more comprehensive than Facebook ads and Google ‘Adwords’ style ads.
We’re covering the idea of:
- Remarketing Pixels (both FB and Google)
- Custom Audiences (both) and Lookalike Audiences (Facebook)
- Affinity and purchase intent (Google)
- Running ads to get data/information
Happy ad buying! The ‘great’ news of pandemic life? Ads are pretty cheap right now so it’s a good time to be experimenting!