I always thought it was kind of silly when I first learned about marketing that you’d spend as much time marketing something as you did making the thing, maybe even twice as much.
But here I am 11 years later with a marketing business proving this stuff does need to happen!
Here, friends, we start down the marketing path toward low key internet stardom.
At this point people often ask me: “But Nicole, what if I get like 500 orders and I can’t fill them?”
Here’s my mantra: when you have a problem like that, you’ll have the money to solve it. And if this takes off for you, there is no one who will be happier than me. Really.
But what we are trying to get is a modest amount of success… because once we’re making some money, it’s easier to justify putting some into this business, isn’t it?
Here’s today’s list:
✅ Connect your domain to your landing page if you bought one. (This will involve copying the settings Mailchimp gives you into your Namecheap account.)
✅ Click Publish!
✅ Go to business.facebook.com and set up an account with your Gmail address you made on Day One. (Have that open because you’ll probably need to click a verification link.)
✅ Create a Facebook page and Instagram account with your business name. Use your rectangular and square logo images from Day Two for your header and profile images. Fill out as much info as you can on both profiles, using the link section to link to your new landing page!
✅ Invite ten people to like your Facebook business page, sending them a personal thoughtful message via Facebook or email. (Link directly to your Facebook page so they don’t have to look for it.)
✅ Invite ten people to like your Instagram business page, sending them a personal thoughtful message via Instagram or email. (Link directly to your Instagram page so they don’t have to look for it.)
✅In a document, write ten unique marketing messages about the product/service on your landing page. Don’t worry about them being pretty yet; we’ll work on that tomorrow!